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Woioi: because looking effortless shouldn’t take effort

If you’ve been anywhere near the Indian creative scene in the past few years, you’ve probably spotted the bold, cheeky, and unmistakably stylish pieces from Woioi. Founded on 20 April 2021 by brothers Rohan Verma (Creative Director) and Amit Verma, the brand has quickly become a cultural marker for a generation that values wit, style, and the joy of not taking life too seriously.

Woioi carved its place with the iconic 420 Breakfast Squad segment — a line so instantly recognizable it went from a drop to a phenomenon. For the brand’s fans (and they’re everywhere), these aren’t just tees and hoodies; they’re collectibles. A Woioi box lands like a gift — because packaging here isn’t an afterthought, it’s an experience.

What sets Woioi apart? It’s relatable. It’s wearable. It’s effortlessly cool — the kind of brand Gen Z gravitates to without thinking twice. Artists, designers, comedians, and sneakerheads all find a piece of themselves in Woioi.

And the roster of names repping the brand proves the hype is real: from cricket stars like Shubman Gill and Shreyas Iyer, to comedian Samay Raina, and practically every top DJ in India, Woioi has found its way into the wardrobes of people who set the tone for culture today.

At its core, Woioi is about building a world where fashion feels personal, playful, and collectable. More than just cloth stitched together, it’s about the feeling you get when you wear something that reflects you.

So, whether you’re here for the drop, the vibe, or just the thrill of being in on the joke — welcome to Woioi. It’s not just a brand. It’s your next favorite inside story.

Woi oi 

( 33 FASHIONS PRIVATE LIMITED )